Turning Ideas into Visual Stories
I’m an art director with a passion for big ideas, bold visuals, and thoughtful storytelling. Over the years, I’ve brought creative direction to fashion, branding, and advertising projects—including 50+ medical apparel catalogs where I concepted each season’s look, cast the right talent, directed the shoot, and shaped the final layout. I also create cohesive campaigns across digital, social, email, and in-store. Whether shaping a new brand vision or evolving an established one, I bring ideas to life through thoughtful, style-driven art direction.
Heartsoul Scrubs – Vision Board Meets VSCO Dreamscape
Created for the youthful, vibrant Heartsoul woman with Gen Z-inspired style and spirit, this campaign drew inspiration from her love of DIY vision boards and the beachy, saturated tones of VSCO culture. With a tight half-day shoot and a limited budget, I hand-ripped and arranged the colored paper myself to create an impressionistic, collage-style backdrop in-studio. The result: a dreamy, exuberant setting where Heartsoul scrubs take center stage—framed by soft light, natural poses, and a sense of carefree optimism.
Classroom School Uniforms Rebrand
I led the creative direction for this full rebrand, updating the logo, hangtags, and trim to feel bold, friendly, and fresh. I designed and hand-painted the photo set, then carried the new look across a revamped website, catalog, trade show graphics, posters, digital ads, and Amazon assets—bringing new energy to a trusted brand for kids of all ages.
Swat The Fly!
I illustrated this interactive board book, including the logo and layout. To support the launch, I also created promo videos and playful t-shirts that brought the book’s energy to life beyond the page.
Everyday Elegance: ELLE in the Hills
Shot in a sun-soaked French mansion in the Hollywood Hills, this campaign for ELLE Medical Apparel celebrates soft tailoring, elegant textures, and modern femininity. The ELLE woman is grounded yet stylish—someone who appreciates beauty without pretense and chooses comfort without compromising sophistication.
Connect with Me
Hi.
Wanna talk design? Bagels? Cats? Email me or find me on Instagram or TikTok, I also design the deliciously fun feed for The Nosh of Beverly Hills. Hit the buttons below and let the internet do the rest.